Dennis Bernard Straightlines Smoothing Shampoo (FOR BLONDE HAIR SHADES)
Dennis Bernard Straightlines Smoothing Shampoo (FOR BLONDE HAIR SHADES)
The STRAIGHTLINES One Step Permanent Straightening BLONDE formula is designed to maintain hair(s) smoothness, fullness, and shine. Also excellent to prolong the effects of any straightening service that has been performed on hair (i.e STRAIGHTLINES One Step Permanent Straightening Treatment). This unique formula offers protection for the hydro-lipid barrier, scalp, and hair stems, guarding against damage. Enriches with potent anti-frizz and natural ingredients, it provides optimal hydration, making it an ideal choice for maintaining vibrant and lustrous blonde hair. This formula is silicone and paraben free.
FOR: Chemically treated hair, Bleached, Warm and/or brassy Blondes, Colored, Wavy and Curly, Dry and Damaged, Medium porosity and High porosity
30 in stock
🎁 Founding Member Offer
🎁 Founding Member Offer
To thank those who join us early, we’re offering the following:
- $500 worth of products — FREE when you pre-enroll
- $500 in product credit every year you remain a member
- Co-Op membership benefits including education, marketing tools, wholesale pricing, and more
💳 Membership Made Easy
💳 Membership Made Easy
We’ve made joining simple and affordable:
- Pay just $41.66/month for 12 months
"YOU will receive a $40.00 CREDIT
monthly towards any brand we carry so the membership costs you LESS THAN $20 A YEAR"
- No hidden fees. No upselling. 100% stylist-focused.
🛠 What Your Membership Supports
🛠 What Your Membership Supports
By becoming a Co-Op member, you’re not just buying products — you're helping build:
- A salon-only brand designed with real stylists in mind
- A business model that gives back to the beauty community
- A sustainable future where salons thrive together
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Limited Founding Memberships available
Join now and receive $500.00 of the new “Elora Brand” when we launch— free.
Plus, receive another $500 in year 2 for being a Founding Member. See Founding member levels for more info.
Founding Member Tiers
Co-Op membership benefits including education, marketing tools, wholesale pricing, and more
Only $500.00 per year with easy monthly payments: $41.66/month for 12 months.
"You will receive a $40.00 credit monthly towards any brand we carry so the membership really costs you less then $20.00 a year"
Why Elora?
When you’re part of our Co-Op, you’re not just in business—you’re in it together.
You’ll enjoy shared financial rewards, lower costs thanks to pooled resources, and access to continuous learning and growth. It’s about building each other up, not just building sales. We’re rooted in community, driven by sustainability, and fully committed to the long game.
This isn’t just a smarter way to work—it’s a more meaningful one. Welcome to a model designed for stability, empowerment, and shared success.
Testimonials
Kaneez
This shampoo is amazing. It has a light floral smell and makes your hair feel fresh, clean and lightweight after every wash. One of the best damage repair shampoos out there, it repairs your hair after each wash, making your hair feel softer and shinier. Will definitely repurchase.
Venessa
This is a deeply moisturizing conditioner which leaves one’s hair silky soft and vibrant. I highly recommend this product!
Diane Wiens
super powerful and light weight,
I absolutely love this dryer. It's extremely lightweight, not even weighing 1 lb. I can get a blowout done in 30 minutes on thick, coarse hair when it's on turbo mode.
It is super powerful and expecting extremely loud but the noise dampening filter can help.
Shané Otto-Menezes
THE BEST treatment for dry and damaged hair. This has been a saviour and definitely a MUST HAVE for winter. Leaves my hair soft, nourished and smelling lovely.
Lynette
Very impressed from the first use, it defines my curl pattern so beautifully and leaves my hair moisterizer. It also controls my frizz – no other product that I’ve used before controls my frizz like this product. So very happy🤗
