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“Crafted with care. Rooted in Canada.”
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Why Elora

🍁"Collaboration allows us to know more than we are capable of knowing by ourselves."

Elora Beauty Group

We created Elora because something had changed. The professional beauty industry is filled with brands that are too big to really care or too small to deliver. We saw a cool opportunity to do something different, build something that’s rooted in purpose like it used to be, backed by experience, and designed to support the very people who keep this industry alive: salon owners, stylists, and beauty professionals.

Elora Beauty Group

Elora is more than just another product line or sales channel. We are proudly a 100% Canadian company, created by people who know this business inside and out. We’ve spent decades in the field, in salons, on the road, behind the scenes, and we’re bringing all of that insight into a new kind of company. One that’s driven by values, not volume. One that believes in doing things with integrity, simplicity, and fairness.

Elora Beauty Group

We’re building Elora for those who are tired of being overlooked, underserved, or exhausted selling someone else’s story. We offer quality products, honest margins, meaningful support, and a model that puts ownership and opportunity back in your hands. 

Whether you're joining us as a distributor, shareholder, or co-op member, you’re not stepping into someone else's empire, you’re helping build something that reflects you, and that’s what makes Elora different. 

We're Canadian. We're independent. We're here for the long haul. And we’d love for you to be part of it. 

"Rewards, Support, and Purpose—All in One."

"Membership Made to Elevate You"

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Meet the Founders

Meet the mastermind turning passion into progress, redefining the beauty industry one Co-Op at a time.

Elora Beauty Group

Terry & Lisa Shannon

At the heart of Elora Beauty Group are two people who believe success means more when it’s shared — and that laughter, compassion, and a little chaos can build something truly beautiful.


Terry Shannon has spent over 40 years in the professional hair care industry — and if you ask anyone who’s worked with him, they’ll tell you he’s seen it all and had a laugh doing it. From salon consulting to managing major brands, Terry has built a reputation on real relationships, a knack for business, and the ability to make any meeting better with good coffee and great music.

Born and raised in Vancouver, he grew up surrounded by nature and guided by his parents’ strong sense of humor and humanity. That early influence shaped how he does business today —with heart, humility, and a genuine belief that success only matters if it lifts others along the way.


Lisa Shannon brings the calm, the care, and the structure that makes everything around her better. A registered nurse and medical administrator, she’s spent her life caring for others — patients, parents, family, and friends. Her peaceful and reflective nature shines through in
everything she does, whether she’s hiking a quiet trail, exploring new places, or finding beauty in everyday moments.


Her strength and empathy were never more evident than when she became the primary caregiver for both her parents during their battles with cancer — a chapter that showed the depth of her grace, resilience, and love. Those same qualities are what shape her approach to life and leadership today.


Together, Terry and Lisa share the same grounded values, humor, and dedication to making a difference — both in business and beyond. Whether spending time with family at the cottage, sharing stories with friends, or helping someone find their footing, they believe life is better when we lift each other up.


At Elora Beauty Group, they’ve built more than a company — they’ve built a community. One where integrity, kindness, and collaboration matter just as much as great products. Where people feel supported, valued, and inspired to be part of something bigger.


Because at the end of the day, it’s not just about beauty — it’s about building something beautiful together

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Giving Back

Elora Beauty Group

"Heal Minds"

"Living with mental health challenges means facing battles others might not see—anxiety, depression, and judgment from the world outside. But no one should face them alone. 💙 Let’s choose kindness, understanding, and support to build hope for those who need it most. Together, we can make a difference. 🌟 #MentalHealthMatters"

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Elora Beauty Group

SickKids

"Support life-saving care for children with every purchase! 🌟 $3 from each ACV Cider Foam Mousse goes to SickKids Foundation, funding groundbreaking research and advanced treatments. Together, let's raise $25,000 and bring hope to families in need. 💖"

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Elora Beauty Group

Breakfast Kids

Transform your hair care routine into a chance to make a difference! 🌟 Every INDIE HAIR purchase helps provide breakfast to kids in need, ensuring brighter mornings and stronger communities. 🥣✨

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