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Co-Op Product Line
To All Salon Professionals, We really are pleased to present an unparalleled unique opportunity to become a founding shareholder in an innovative hair care brand exclusively owned and operated by members of our cooperative. This project is designed to empower salon owners and stylists by putting the control of a premium product directly into our hands. One of, and probably the most important purpose of this project is to guarantee that our products remain available solely through professional salons and stylists like you. The benefits as a Shareholder? Collective Ownership: As a shareholder, you will have an equity stake in the brand, granting you a voice in key decisions and a share in the profits. This cooperative model fosters a sense of community and shared purpose, aligning our success as a group with individual prosperity. Exclusive Distribution: Our products will be distributed exclusively through our network of salons and stylists, reinforcing the value of professional expertise and maintaining the integrity of salon-quality standards. This exclusivity enhances client trust and loyalty, as they can only access our premium products through you. Empowerment and Control: By uniting as stakeholders, we eliminate reliance on external manufacturers and distributors, allowing us to prioritize the needs and insights of salon professionals. This control ensures that product development and business strategies are tailored to benefit our community directly. Sustainable Growth: Cooperatives have a proven track record of fostering sustainable business practices and community development. By investing in this model, we are building a resilient brand that supports long-term growth and stability for all members. Commitment to Social Responsibility: In alignment with our cooperative's mission, a percentage of the brand's profits will be dedicated to supporting various local and national charitable initiatives, with a particular focus on mental health programs. This commitment allows us to give back to our communities and contribute to meaningful causes that resonate with our values. Similar initiatives in the industry have demonstrated the positive impact of such contributions on community well-being. Please join us in this innovative venture to redefine the hair care industry and place the power back into the hands of those who know it best—dedicated salon professionals. Together, we will create a brand that not only elevates our individual businesses but also strengthens the entire salon community and makes a positive impact on society. For more information on how to become a member and be part of this transformative initiative, please contact us at separate e-mail.
Learn more"Heal Minds"
Living with mental health challenges isn’t just about the tough days—it’s about the moments when even the simplest tasks feel like climbing a mountain. Behind the smiles (or the silence) can be anxiety that won’t let go, depression that weighs everything down, or thoughts that feel impossible to manage. And on top of that, there's the world outside—misunderstanding, judgment, and far too often, a lack of access to real support. It's a heavy load for anyone to carry alone. That’s why compassion, understanding, and proper care matter so much. When we choose to listen, support, and stand beside those facing mental health struggles, we become part of something bigger—something hopeful. So let’s do what we can, together. Let’s be the kindness that someone else might need today. Help us help.
Learn moreSickKIds
Every small act of kindness creates a ripple, and you have the power to be part of something truly extraordinary. Mahdeen and Enjoy Beauty have partnered to support SickKids Foundation, a world-renowned hospital dedicated to saving young lives. For every ACV Cider Foam mousse purchased, $3 goes directly to funding life-changing research, healing spaces, and advanced medical technology for critically ill children. Together, we aim to raise $25,000—an impactful contribution to shaping brighter futures. By participating, you’re not just buying a product—you’re bringing hope and healing to families who need it the most. Whether through your purchases or by collaborating on pop-up events, every contribution matters. Salons can even receive a tax-deductible receipt for their support, making it effortless to give back while growing their impact. The Hospital for Sick Children has been a beacon of innovation, treating aggressive diseases and providing cutting-edge care. Let’s unite in support of their incredible mission. Your compassion and generosity can pave the way for groundbreaking advancements and transform countless lives. Join us today, because together, we can create miracles.
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